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Problems with Social Media Technologies

In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social...

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The Problem with Automated Sentiment Analysis

Sentiment analysis is a complex beast. Even for humans. Consider this statement: “The hotel room is on the ground floor right by the reception”. Is that neutral, or is it positive or negative? Well the...

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Social Media Monitoring Review 2010 – Download the Final Report

Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.We’ve compared how Alterian,...

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Three Ways to Act on Your Social Media Monitoring

Even before you have your social media monitoring in place, any brand can benefit from working out a plan for what you will do with all this information you are going to gather. Dashboards and reports...

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European Social Media Strategy: Develop Common Aims Not Common Tactics

At FreshNetworks we work with many clients to develop and implement their European social media strategy– either for US companies who want to translate the work they do in their domestic market for...

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Use Social Media to Understand Brand Perception

Guest Post by: Monica (Market Sentinel) What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.One of the...

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Fashion Brand New Look Wins on Facebook

Guest Post by: Monica EspositoHigh street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the...

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Image may be NSFW.
Clik here to view.

Problems with Social Media Technologies

In the summer Hyper Happen’s Asi Sharabi wrote an anguished post about dealing with the output from social media dashboards. Luke Brynley-Jones, who is putting together a panel at Monitoring Social...

View Article


Image may be NSFW.
Clik here to view.

The Problem with Automated Sentiment Analysis

Sentiment analysis is a complex beast. Even for humans. Consider this statement: “The hotel room is on the ground floor right by the reception”. Is that neutral, or is it positive or negative? Well the...

View Article


Image may be NSFW.
Clik here to view.

Social Media Monitoring Review 2010 – Download the Final Report

Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.We’ve compared how Alterian,...

View Article

Image may be NSFW.
Clik here to view.

Three Ways to Act on Your Social Media Monitoring

Even before you have your social media monitoring in place, any brand can benefit from working out a plan for what you will do with all this information you are going to gather. Dashboards and reports...

View Article

Image may be NSFW.
Clik here to view.

European Social Media Strategy: Develop Common Aims Not Common Tactics

At FreshNetworks we work with many clients to develop and implement their European social media strategy– either for US companies who want to translate the work they do in their domestic market for...

View Article

Image may be NSFW.
Clik here to view.

Use Social Media to Understand Brand Perception

Guest Post by: Monica (Market Sentinel) What are your brand’s best and worst qualities? Your customers know best. We show you how to use social media to understand brand perception online.One of the...

View Article


Image may be NSFW.
Clik here to view.

Fashion Brand New Look Wins on Facebook

Guest Post by: Monica EspositoHigh street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the...

View Article
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